INIT Fruit and Nut Bar: A Design Triumph by PepsiCo

Winning Silver in A' Packaging Design Award 2017

The INIT Fruit and Nut Bar is a testament to PepsiCo Design & Innovation's commitment to creating products that cater to the health-conscious consumer without compromising on taste or convenience. Designed for a life on the go, the INIT bar allows consumers to snack in motion, offering flavors like Dark Chocolate Almond & Summer Berries, Roasted Nuts & Honey Chipotle, Dark Chocolate Cherry & Cashews, and Mixed Nuts & Sweet Berries.

What sets the INIT bar apart from other snack bars on the market is its unique design. The packaging features playful, upbeat, and casual typographic elements that communicate the brand's fun and accessible nature. Furthermore, the ingredients are prominently displayed on the packaging, highlighting the bar's natural simplicity and appealing to consumers' growing preference for transparency in food products.

This innovative design approach has not gone unnoticed in the industry. The INIT Fruit and Nut Bar was awarded Silver in the A' Packaging Design Award in 2017. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, strong technical characteristics, and splendid artistic skill. It is a recognition of excellence that introduces positive feelings, amazement, and wonder.

With the INIT Fruit and Nut Bar, PepsiCo Design & Innovation has once again demonstrated its ability to combine form and function in a way that resonates with consumers. The bar's design not only communicates the product's natural simplicity but also aligns with the brand's overall message of promoting a healthy, active lifestyle.

In conclusion, the INIT Fruit and Nut Bar is a shining example of how thoughtful design can enhance a product's appeal and communicate its values effectively. It's a testament to PepsiCo Design & Innovation's commitment to creating products that not only taste great but also promote a healthier lifestyle. This award-winning design is a clear indication that when it comes to snack bars, it's what's INIT that matters.